How fast, you wonder? So fast that in 2018 the meat snack business became the fastest growing snack food industry of the year. It’s not a surprise at all—innovation within production has transformed beef jerky, steering it away from the classical approach and turning it into a field of opportunities. Current diet trends have highlighted the importance of protein, and the health-conscious production of modern jerky has turned it into a popular option for consumers, second only to chips when it comes to salty snacks. Best part? It just keeps growing.